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The Role of the Franchisor


It is important to understand the role of the brand owner or franchisor in order to know about the franchising business model. The parent company is the backbone of a franchise system. He creates a brand out of a business idea. When he decides to expand through franchise route, he grants franchisee the right to use the branding, trademarks and operational methods.

The Role of a franchisor: The brand owner ideates a business concept, establishes a venture, products and services, develops business systems, intellectual property (IP) or trademarks etc. There are so many assets and value that a parent company brings forth to franchisees. He generally provides best tools to their partners to operate the business according to system standards. These include:

Recognised business system: In any type of business, the business system plays a vital role to run the business perfectly. The operations and methods of franchised business model are refined by the expert business executive. The model contributes in the business from the begging of business to the delivery of product and services.

Verified business model: The franchise business model and the role of franchisor must relate to the business system that has already established. The system must be tested and recognized by prospective consumers.

Accepted IP and branding: In franchising, trademark is the core component because it represents the services and products of any company. The standardized and good trademark is always preferred by every entrepreneur. Before buying a franchise, franchisee must be granted a license to utilize the franchisor’s recognized brand.

Training and Support: There is also an advantage in franchise business that is training and support offered by franchisor. Having established a successful business platform a key role for the franchisor is to train franchisees. The parent company arranges ongoing training, labs, technical support to handle the business perfectly.

In smaller franchises the franchisor delivers the training program whilst in big organizations a specific person is dedicated to the franchisee. The training program is quite comprehensive and contains the well maintained procedure. The procedure of training program includes accurate book and records, methods to find and keep the good employees, as well as guide lines on how to obtain customers.

All the instruction and guidelines held at the franchise location or at corporate headquarters, or possibly a combination of both. Whatever method is used under training session, the parent company should be ensure that new franchisees feel comfortable operating the business. In Support session the parent company sometime also provides the sources that helps financially to prospective franchise. Moreover the franchisor is also willing to train the franchisee's head, master and manger too.

For more information related to this franchisor please visit: franchiseindia.com

 
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